The hospitality industry is highly competitive, with numerous hotels, resorts, and vacation rentals vying for customers’ attention. Hotels often use certain slogans and terms in their marketing material to stand out. However, some of these phrases have become cliches and overused.
This article will reveal the top three terms in the hospitality industry that have lost their impact due to overuse. Firstly, “Exclusive” is becoming increasingly common, with hotels promising “exclusive benefits” such as a percentage off the best available rate or flexible cancellation policies. As a result, customers are left feeling unimpressed, and hotels must find new ways to differentiate themselves.
To genuinely offer a unique experience, hotels, and resorts must go beyond just using the word ‘exclusive’ and focus on providing personalized offerings such as tailored services, bespoke amenities, or customized experiences that cater to individual guests’ preferences. Hotels can create an experience that exceeds expectations and inspires loyalty by providing guests with something unique and special.
Secondly, “Stylish or Design” is also famous in the hotel industry. Still, hotels need to consider how it impacts a guest’s decision-making process. Research shows that emotionally charged language and slogans that focus on the experience have a more significant impact on consumer behavior than aesthetics.
Finally, “Feel at Home Away from Home” is another commonly used phrase in the hospitality industry that is losing its impact. While it may seem reassuring to guests that they’ll be comfortable during their stay, most people want to escape the stress and routine of their everyday lives and experience something new and exciting. In addition, with more people working from home, there is a greater need to disconnect the word “home” from vacation.
Hotels and resorts must use words that accurately reflect their offerings and set the right expectations for their guests. Overused phrases can be misleading and ultimately harm the customer experience. By focusing on providing truly personalized and unique offerings, hotels can create an unforgettable experience for their guests, inspiring loyalty and positive word-of-mouth recommendations.
At Ardan Marketing, we believe in building marketing strategies that resonate with guests on an emotional level and genuinely reflect the unique offerings of each hotel or resort.
Contact us now for a free discovery call to increase your hotel’s direct bookings. Our team of experts will analyze your hotel and develop a tailored plan to help you achieve your goals.