In today’s digital age, businesses increasingly rely on digital marketing to attract and retain customers. For hospitality businesses, digital marketing can be challenging. It can take time to keep up with the latest digital marketing trends and technologies while managing day-to-day operations. Outsourcing your digital marketing needs to a digital agency like Ardan Marketing can provide several benefits.
Cost savings is one of the most significant advantages of outsourcing your digital marketing needs. According to a study by HubSpot, 71% of companies with more than 50 employees have an in-house digital marketing team, while only 27% of smaller businesses do. However, hiring an in-house digital marketing team can be expensive, with an average salary of $67,647 per year for a digital marketing manager, according to Glassdoor. In contrast, outsourcing to a digital agency can be more cost-effective, with many agencies offering a range of digital marketing services for a fraction of the cost of an in-house team.
Outsourcing your digital marketing needs to a digital agency can also provide access to a team of experts with diverse skill sets. A study by DemandWave found that the most in-demand skills for digital marketers in 2021 include content creation, social media marketing, and SEO. However, it can be challenging for a single in-house digital marketing manager to excel in all these areas. On the other hand, a digital agency typically has a team of experts in various areas of digital marketing, ensuring that you receive a comprehensive and effective digital marketing strategy.
Furthermore, outsourcing your digital marketing needs can free up your time and resources to focus on other essential aspects of your business. A report by Campaign Monitor found that companies spend an average of 3.3 hours per week managing their email marketing campaigns alone. Outsourcing to a digital agency can help you save time and resources while maintaining an effective digital marketing strategy.
According to a study by the Content Marketing Institute, 91% of B2B marketers use content marketing to reach customers. However, developing and executing an effective content marketing strategy can be challenging. Outsourcing your content marketing needs to a digital agency can help you create a comprehensive content marketing strategy that resonates with your target audience and drives results.
In conclusion, outsourcing your digital marketing needs to a full-service digital agency like Ardan Marketing can benefit hospitality businesses. It can help you save costs, access a team of experts with diverse skill sets, and free up your time and resources to focus on other aspects of your business. Make digital marketing a headache for your business; contact Ardan Marketing today and let us help you take your digital marketing efforts to the next level!